14 Oct

In lab last week we learned about what makes a print advertisement effective. For my blog post I decided to analyze the Absolute advertisement below.

This ad portrays two very important messages in this one print ad. Using the iconic silhouette of the bottle to inform the reader as to what company the ad is for is very effective as an ad. The second important role of the silhouette is the bottle is acting as a dead body on the sidewalk to represent a person has died from not drinking responsibly.

Incorporating the “mandatory” that the company has to include to drink responsibly as part of the ad is extremely clever. Absolute had the car crash incorporate the iconic bottle figure in the ad effectively. In addition to minimal copy on the ad and just the tagline of the product is simple and well defines the repercussions of drinking and driving. This ad very effectively addresses the main issue with drinking and acting stupidly.


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